Jonathan Coulton, Internet musician whiz-kid, talked with Making Music Magazine recently and offered some tips on how to transform the World Wide Web as your personal marketing rep.
Q: How did you draw attention to yourself using the Internet?
A: Every Friday I would post a new song on my website that I recorded that week and I planned to do that for a year. I thought it might attract attention—the sheer lunacy of a guy doing a new song every week. It was an opportunity for me to stretch myself, force myself to take chances, force myself to write every week. I had to write songs based on ideas that I didn’t always thing were perfect, got lucky, had a couple of songs that took off and people were linking to my site or e-mailing the songs.
Q: Do you have any advice for someone wanting to post songs on the web and start attracting fans?
A: The best advice I can give is that you need to be as accessible as possible. Figure out how are people going to hear your songs. Post free links to mp3s, publish the whole thing as a podcast, set up an account with the iTunes store so people can subscribe.That is the thing that makes the internet so powerful, it’s cheap and easy to publish in a way to make it possible for millions to hear.
Q: How would you describe yourself as a songwriter?
A: I’m definitely a perfectionist. Sometimes I have a hard time finishing songs. After the first couple of phrases, I decide, “Oh this is no good, I might as well stop.” That’s just what I learned. For me, writing is a natural part of the creative process. It’s a valley I descend into early on. I think it’s terrible but I need to keep working through that, make it so that it’s not bad. When I come out on the other side it is usually something worthwhile. They are not all masterpieces, some of the songs that I thought were going to be awful are some of my favorites now.
Q: What’s the most valuable tip you can offer for someone wanting to get their music heard?
A: Set up your own website. Ultimately, when you’re out there posting music on Myspace, last.fm, or iTunes, which is a good way for people to discover you, you need a home base that represents you. It should be your own website rather than a Myspace page or Facebook account. The thing that’ I found the most compelling and supportive was set it up like a blog. I could write, people could comment, and discussions would pop up.
—Coulton plays the guitars, claims he can “fake a lot of other string instruments,” like the mandolin, bass, and banjo, and plays the piano poorly.
To hear about Jonathan’s newly released DVD, visit www.JonathanCoulton.com
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